IT Futures and the Innovation 1st Project were delighted to host renowned Internet Business Expert, Susan Hallam, at an event on 15 December 2011 at the University of Wolverhampton’s Telford Campus.
Susan has worked in the UK information industry since 1985, and is a recognised leader in the field of Internet marketing. Her views on Internet business issues have been published in the Sunday Times, she is a popular speaker at internet conferences, and she regularly writes for the internet press. Prior to setting up Hallam Communications in 1999, Susan held senior internet marketing roles at British Telecom and Capital One. Susan’s initial interest in the internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University, where she continues to guest lecture.
Susan presented two sessions to around 30 West Midlands SME’s about the new changes within online marketing. The first session focussed on the search engine Google and how the recent changes have impacted on businesses, especially to search engine rankings. Her second session showcased practical ways in which businesses can benefit from using social media such as Facebook, Twitter, Blogging and Youtube. Delegates described Susan’s sessions as ‘brilliant, inspiring and informative’ with one guest stating that it was ‘one of the best business events for a long time’
Sponsored by the Innovation 1st Project, the event aimed to promote awareness of the impact of SEO and social media marketing, whilst also promoting the free business support available through the project. Innovation 1st, part-funded by the European Regional Development Fund (ERDF) aims to help businesses raise the level of technology they use and to help them become more competitive. The project will provide 2 days of fully funded business assistance (subject to eligibility) for SME’s to implement innovative solutions to boost the performance of their business. For more information about the project, please contact the Innovation 1st Project Team on 01902 321272.