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Advantage West Midlands

Advantage West Midlands (AWM) is one of the nine Regional Development Agencies in England. Established in 1999, it aims to boost employment levels and enhance the quality of life for all in the region.

At the heart of their Economic Strategy is a vision that states: "Within ten years the West Midlands will be recognised as a world-class region in which to invest, work, study, visit and live and the most successful in creating wealth to benefit everyone who lives in the region."

INITIATIVE is a key element in support of this objective. AWM and the European Regional Development Fund (ERDF) have therefore provided funding for this project to ensure that it plays a vital role in expanding the West Midlands' economy.