Smart Posters are signs, billboards, or any other form of physical advertising which enable companies to reach their target audience through the use of modern technology. By incorporating a Near Field Communication (NFC) tag in an object, users can extract data simply by touching it with their NFC-enabled handset, as illustrated in the image. The data can be anything from simple text to links to video and audio content.
What is NFC? Near Field Communication (NFC) is a short range (distance of a few centimetres) contactless radio frequency identification (RFID) technology that makes use of magnetic fields instead of the typical direct radio transmissions used by technologies such as Bluetooth. It is intended for application's where a physical touch (or very close to it) is required in order to establish connectivity .
The Demonstration Centre has examples of smart poster technology and the application of NFC technology.